Books are powerful messengers for your customers. The
written word is one obvious way, but the packaging of words subconsciously tells
your buyer much more about you and your company.
It’s not just making your words pretty. Packaging is a sophisticated design process that is often passed
over in favor of saving money.
That is a critical error. Prospects might open the book, but
the design horror show inside will turn off even your most interested sales
lead.
The before/after you see below is a great example of how design can send critical subconscious
messages about content.
A professional redesign used richer colors and a sophisticated
font. It obliterated the unwritten “shlock consultant” message in favor of a sophisticated
and professional impression.
When you’re weighing costs, remember this: Lower cost production solutions most readily
found on the web can be very inexpensive, but you also end up with something
that doesn’t present your product/business/service well.
Those months you spent writing and editing? Wasted.
You don’t paint your own car. You didn’t make your golf clubs. Your precious content deserves the
very best presentation possible. Invest in good design and watch your content
sell itself and your business.
