Brand & Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers is an informative compilation of Gallardo’s expansive business wisdom, primarily focused on espousing the need to go beyond the “general strategy” route to successfully foster business growth.
Gallardo’s book is filled to the brim with charts, graphics, and scenarios to aid the reader in implementing his compelling strategy: managers must become rousers, engaged from top to bottom, to make things happen. While the book will undoubtedly aid many companies as an invaluable guide to management, the book is also the perfect marketing tool for Gallardo’s new mentality: Think Holistic, Act Personal. A well-produced, impactful book such as this complements perfectly the speaking and consulting career that Gallardo has carved out for himself. Most importantly, the book sets Gallardo apart by presenting his significant business wisdom in a compelling, instructive way.
Gallardo’s book is available on Amazon and Barnes and Noble.